With a tight timeline, you need to have Creative and Production in the same place.
The Rally HealthFest is a perfect example of the success of our unique model. Rally had a strong overall strategy and had already lined up Kevin Hart as their host, but there was a ton of collateral to concept, design, and produce. And only 6 weeks to make it happen.
Our Creative group worked closely with Rally’s team on look development and writing. The design team created dozens of different executions, which seamlessly passed through to the production department for mechanical creation and retouching. And our project management group kept everything moving from creative development all the way through production and coordination with print vendors.
It’s this ability to flex into any role needed that made our collaboration with Rally successful - and makes XYZ such a natural choice for a large campaign.