PerimeterX is a cybersecurity company with a great story to tell. They are industry leaders in identifying and preventing bot attacks, and their technology works by identifying natural human behavior. Everything else? It’s a bot and should be blocked.
They came to XYZ to create an outdoor campaign that would raise awareness during RSA, a big security conference happening at Moscone Center. Our Creative Director, J Walton, and the rest of the Creative team worked extensively with the Marketing folks at PerimeterX to create a wide variety of concepts. Some of them involved creating robots in 3d, others focused on creating awareness of the danger bots present to our economy.
In the end, we landed on a campaign we called “Here to help.” We found out that the best and brightest from PerimeterX would actually be at RSA, wearing their company t-shirts. So we crafted a campaign that focuses on the people who know the most about bot attacks, and who will literally be “here to help” prospective clients this week. Our photography team, retouch artists, and designers worked hard to create the images and layouts needed for 60 different locations, all in just a few weeks from concept to completion.