Mekanism - Alaska Airlines
The best campaigns are integrated and work over a wide range of media. The best production agencies work the same way.
When Mekanism began development on the first big campaign after Alaska Airlines bought Virgin Air, they needed a partner that could handle the entire operation. And that’s what we do best.
Our photography team worked with our retouchers to craft a unique look that sets the work apart. The assembly artists sat with creatives from Mekanism to fine-tune the look and feel of the gradient background over a wide range of sizes. And the digital team was able to take all of that accumulated knowledge and create a series of online assets that really matched the look and feel of the campaign.
Fast-forward a few months, and the teams at XYZ are working away once again on the next expression of the Alaska Airlines campaign. This time around we’re exploring how the brand colors can be integrated into the subject matter itself. And we think it looks fantastic.