HOKA One One
Kayser + Co. has done some great work for Hoka lately. If you haven't seen it yet, check out the spot they did here. The print part of the campaign used the same marshmallow device, but in a different way. Our photography team and creative retouchers worked closely with the folks at Kayser to create a fantastic series of images that made the marshmallow story come to life. And the 3d team even rendered a series of unique plastic bags to be used both for print and digital work.
The only bummer about the project was having so many marshmallows around the office – we ate most of them. Our already sugar-addicted creative team is now pushing for a creative collaboration with Red Vines.