EVB - Monterey Bay Aquarium
You know that sense of wonder you feel when you visit an aquarium? Like you’re in a completely different world? That’s the feeling EVB wanted to capture in their campaign for the Monterey Bay Aquarium. But a crowded BART station doesn’t exactly evoke that feeling on its own. So they turned to the team at XYZ to help make it happen.
Our artists worked closely with the team at EVB to create amazing underwater scenes. The retouching group enhanced the aquarium photography with light beams and bubbles, and created a playful text effect that made it seem like the animals themselves were inviting the audience to visit. For a finishing touch, we added silhouettes to help people imagine themselves in this beautiful underwater world.
Of course, the art we created had to be consistent across a lot of different displays – a complete station domination, plus bus shelters around the city. But with XYZ’s extensive experience with out-of-home campaigns, that was no problem. The work is currently on display in the Powell Street BART station, so go take a look, and experience the magic for yourself.