Anki Vector Launch Campaign
Anki is an amazing robotics company here in San Francisco. Actually they're just an amazing company, and what they make is much more than just a robot. After designing and releasing Overdrive and Cozmo, they were ready to create their new flagship product: a home robot named Vector that responds to voice commands, answers questions, reminds you when important stuff is happening, and when you're not around can find his way back to his charger to rest up.
Our creative team worked closely with the folks at Anki to create some really great images and videos to help promote Vector's launch. We produced a lifestyle shoot, 3d rendered in-situ imagery, and created an all-CG video highlighting the technology below the surface. We also filmed and directed two videos specifically targeted at a Kickstarter campaign. By the end they'd raised almost 2 million dollars and, more importantly, a ton of awareness and excitement around Vector.