Gloria Olegario, Sr. Producer
David Hsia, Art Director

XYZ and Saatchi LA make a game out of LIFE!

XYZ LA worked with Saatchi LA to help create the CG content for their multi-pronged advertising campaign to drive millennial attention to the just-released "city" version of Toyota's hybrid Prius it’s all about fun and games -- in this case, Hasbro's Game of Life.

XYZ was there at the beginning, working closely with the talented Saatchi LA creative team, to help create the 3D “Game of Life” main logo as well as all of the 3D pop up bubbles and banners that were used in the amazing and visually forward thinking online version of the game.

The creation of these 3D elements by XYZ are a main part of the online experience, as you rotate around the 3 dimensional city the banners each link to their own unique experience and informative content to help consumers become educated about the benefits of owning a Pruis C.

"XYZ is a vital partner for us. They proved themselves again on Prius c."

—Gloria Olegario, Sr. Producer and David Hsia, Art Director