Sometimes the excitement of our job is getting to work on projects that you just know, from day one are going to be great. This just happens to be one of those projects. CAA contacted us about a project they were working on for V Australia.
V Australia commissioned fashion designer Steven Alan to create the ultimate travel bag. After an inspirational trip to Australia, Alan designed what V Australia calls The Perfect Bag.
Agency: CAA
Client: V Australia
Executive Creative Director: Jae Goodman
Creative Director: Jess Coulter
Creative: Todd Hunter
Creative: Tony Fur
Content Manager: Jay Brooker
Shooting in our LA studio, just before the holidays—we spent an action-packed day capturing over 300 angles of the bag; simultaneously our retouching team was working their magic to ensure our captures were spot on for the delivery.
Once completed, we handed off the images to Perfect Fools who handled the design and development of the website.