Creative Director: Joe Stitzlein
Creative Director: Justin Hays
Creative Director: Cynthia Tuan
XYZ was tasked with creating an infinite urban road to demonstrate the idea of running forever in the Nike LunarGlide+ 3. Our photo team spent late nights shooting various cityscapes and urban buildings to construct the infinite road.
The XYZ retouching team took the photographed pieces and seamlessly blended them into one urban setting. Wet pavement and rain was added in retouch. Finally, the shoe was shot in studio and comped in to finished the piece.
Be sure to check it out at nikerunning.com, on your next trip through PDX airport or at the Niketown store.