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Jeremiah Weed, the legendary bourbon, a fixture on many military airbases [and my dad’s home bar] released its new sweet tea flavored vodka.

On behalf of its client Diageo, CAA Marketing launched a summer campaign to introduce the new JW Sweet Tea, showcasing Jeremiah’s Southern inspired backyard. A “real” meeting place, rough edges and all, where friends can gather and enjoy!

Agency: CAA 
Client: Diageo 
Chief Creative Officer: Jae Goodman 
Creative Director: Ned McNeilage 
Creative: Tony Fur 
Creative: Ben James 
Content Manager: Jay Brooker 
Photographer: Eva Moncada, XYZ 
Retouching/Post: Chris Freeman, XYZ

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