Agency: Goodby Silverstein & Partners
Client: Chevrolet
Creative Director: Hunter Hindman
Creative Director: Rick Condos
Art Director: Trevor Conrad
Producer: Noah Dasho
Goodby asked us to help build this image for the "Chevrolet Runs Deep" campaign. Working from the art directors original concept, they unleashed our creativity to execute this piece. Our photographer shot the original plate, and the retouching artists got to work manipulating the supplied car photo, adjusting the lighting and reflections and overall feel.
GSP wanted to have the original SS Camaro reflection in the water puddle, our CG team rendered out the vehicle to match the refection so the retouchers could continue to work their magic. Final result, one sweet image for one amazing car.