XYZ LA Snags Industry Veterans

February 17, 2012

XYZ, the West Coast’s most dynamic creative solutions studio, today announced the recent hire of Mike Hebson and Nancy Tsuno.

Hebson joins the Account Management team with strong ties within the Entertainment Community. He brings over 20 years of imaging experience, most recently at Effective Graphics where he was the trusted Account Director for clients such as Warner Brothers, Walt Disney, Fox Television, Fox Sports, Sony Pictures and many more.

“We are staying ahead of the trends and bringing advertisers cutting edge opportunities to market their brands.” said Steven Henry, Managing Director of XYZ’s Los Angeles studio, “XYZ is a perfect fit for Mike and his Entertainment industry partners.”

Tsuno also joins the team from Effective Graphics and will work in the LA office as a Project Manager. Her management expertise covers every aspect of the printing trade. Her skills will seamlessly transition into a more digital and broadcast focused role.

“I am excited to step into the future of print with XYZ,” said Tsuno, “The growth possibilities with Augmented Reality, CGI and 3D motion graphics will take our industry to the next level.”

About XYZ:
XYZ creates and alters still and motion imagery for advertising using state of the art creative technologies. Founded in 2001 by Steve Waterloo and Sean McGlynn, the company has become the go-to solution for those who believe the creative process doesn't stop until their brand is in front of the public. The company has a client roster of award-winning advertising agencies and brands such as: Goodby Silverstein & Partners, Venables Bell & Partners Crispin Porter Bogusky, Draftfcb, BBDO West, Saatchi & Saatchi, Deutsch, Cisco, Williams Sonoma, among others. XYZ has studios in San Francisco, Los Angeles, and Boulder, CO. Additional information can be found at WeAreXYZ.com